What’s your USP? You know, your “Unique Selling Position.” What makes your business stand out from all the competition? Maybe it’s that yours is the only business selling a given product, your low prices, your ability to deliver in bulk, or just good, old-fashioned, customer/client service. Whatever it is, the odds are that you have gotten very good at expressing it in face-to-face conversations, whether with potential customers or clients, with friends and family, or with business networking partners. Does your website express it, though? Is it clear and prominent on your site who you are and why people should do business with you, instead of with your competitors? Today would be a great time to sit down, take a hard look at your site, and decide if you are really making the most of it.