AdWords Changes
AdWords is now looking for landing page quality - if your landing pages look spammy, you’re going to pay more per click. Read more at the official blog.
Google AdWords
You are probably at least somewhat familiar with Google AdWords (if not, read this). What you may not know is that advertising with AdWords can be profitable, even for a small to medium business or one which is brand new to the web.
We have helped number of companies get AdWords accounts up and running and have cut huge amounts of “dead” traffic from some accounts (as much as a 75% savings). Imagine that you sell TVs. You want to show up for searches for “TV,” for lots of product names, and for terms like “plasma flat-screen.” What you don’t want is to pay for visitors who are looking for “TV listings,” “flat-screen monitors,” “hdtv service.” For any site, there are dozens of terms which are close to being exactly what you want, but not close enough. They result in “dead” clicks - and dead cash leaving your bank account. Even the searches you think are good often turn out to be duds, or even hemorrhages on your bottom line.
We use a number of techniques to record, monitor, and analyze exactly which searches pay off, which don’t, and how to get the most out of the ones that do. Curious? Contact us to learn more.